Broadway ad agency AKA has launched a content creator program aimed at linking Broadway shows with fan-created content and influencers.
The project will collect 20 influencers for The Arts Insider Club, offering insider access to Broadway shows and arts and culture institutions, along with travel opportunities for destination-based entertainment. Creators will be invited to create bespoke content for their individual communities, which will then become available to AKA clients via its The Arts Insider platform. This tool will be available without additional charge to full-service AKA clients.
The inaugural cohort of Arts Insider Club influencers includes Abby DePhillips (@abbydephillips), Alyssa Jaffe (@alyssavjaffe), Ashley Hufford (@ashleyhufford), Brenda Perez (@itsbrennyc), Charlene Wang (@nycharlene), David Ross Lawn (@davidrosslawn), Deanna Giulietti (@deannagiulietti), Gen Nakamura (@genwithahardg), James Rose (@jamesissmiling), Joey Dardano (@joeydardano), Kaisha Huguley (@Kaishacreates), Katie Oxman (@katieoxmanoffical), Kellyn McMullan (@kellymcmullan), Sharm Sil (@sharmedlife/@averagesocialite), Sydney Benjamin (@sydney_benjamin), The Theater Lovers (@the_theater_lovers), Tommy Bracco (@tommybracco), Tyler Conroy (@tyvid5), and Wildlin Pierrevil (@notwildlin).
"In the ever-evolving landscape of digital content, it's imperative to empower content creators to express their unique voices in a manner that feels authentic and familiar," says AKA NYC CEO Elizabeth Furze in a statement. "This platform is designed to provide our clients with access to a constant stream of custom content that will reach and engage audiences in a new way."
The Arts Insider is an expansion of AKA's social and earned media divisions, headed by Allison Peters and SJ Arnegger, respectively.
AKA's current theatre clients include Second Stage Theater, & Juliet, Back to the Future, A Beautiful Noise, Cabaret, An Enemy of the People, Harry Potter and the Cursed Child, Hell's Kitchen, The Heart of Rock and Roll, Water For Elephants, and The Wiz, among others.
Visit AKA.NYC for more. Those interested in joining the influencer group can email [email protected].
