Broadway Box-Office Analysis, Aug. 10-16: Fans are Flocking to Bid Farewell to Mamma Mia! | Playbill

News Broadway Box-Office Analysis, Aug. 10-16: Fans are Flocking to Bid Farewell to Mamma Mia! Penn & Teller on Broadway ended its limited run on Broadway this summer by playing before 72% capacity houses and selling 90% of its potential box office. The run was successful, and on the final week box-office dollars went up by $133,619.

The largest box-office jump of the week belonged to the new musical Hamilton, which rose $204,151 over the previous week. That increase was arguably mainly due to the show having passed through its critics performances. Shows ran to capacity, and the box-office take was 109% of the potential, the best such number of the week. The biggest dip of the week was at Aladdin, with a slip of $299,545, but that decline was owning to the show going from 9 to 8 performances for the week.
Photo by Joan Marcus

Mamma Mia! is heading into its final weeks, having spent 14 years on Broadway. With the end in sight, the show at the Broadhurst had been enjoying a sell-out summer. Houses were again full this past week, and box office was up by $15,996.

After a few week of losing out to The Lion King, The Book of Mormon was back on top as owning the highest average ticket price of $166.70. It was almost bested by Penn & Teller, which had an average ticket price of $165.52. The Lion King’s average ticket price clocked in at $164.92, while its box office fell by $168,470 from the previous week. Still, its overall take of $2,165,067 was the strongest on The Street.

Of the only two plays on Broadway, The Curious Incident of the Dog in the Night-Time easily took the crown, playing to seats that were 93% full and culling 85% of the gross. Hand to God couldn’t hold a candle to that, seeing houses only at 63% capacity, and collecting 44% of the gross. The critically lauded play has been suffering all summer, failing to make much headway, despite good reviews and Tony nominations.

Overall, Broadway box office was down nearly $1.5 million to $25,006,928. Attendance was down nearly 20,000 to 226,453. 25 shows currently play on Broadway.

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