Broadway Box-Office Analysis, Aug. 5-11, 2013

News   Broadway Box-Office Analysis, Aug. 5-11, 2013
Playbill's newest weekly feature examines the box-office trends of the past week.


Nathan Lane
Nathan Lane Photo by Joan Marcus

During the last week of its Broadway run, Douglas Carter Beane's The Nance acquitted itself as a show on the way out should. Attendance was up by more than 1,000 people, putting the week at 81% capacity — a better mark than the Nathan Lane starrer had made most of the summer. Box office was up fully $92,000, with average paid admission at roughly $75.

Meanwhile, First Date, the new musical that boasted no names of Beane and Lane's caliber, either on stage or behind the scenes, opened to mixed reviews at the Longacre. Attendance for the week was at 84% (for six performances), but the show took in only 48% of its potential gross. Whether the less-than-stellar reviews alter the musical's box-office performance remains to be seen.

Soul Doctor, another low-profile show, took in a mere $197,157 over its eight performances, a weak 26% of its possible gross. The average ticket price was $41.

With the exit of star Sigourney Weaver a week ago, fortunes at the Tony-winning Christopher Durang hit Vanya and Sonia and Masha and Spike continue to slide. Box office fell by $13,000, but attendance was a relatively healthy 85%.

Spider-Man lost its Aug. 6 evening performance due to technical difficulties. With it, it lost $188,528 in revenue, landing its weekly take at an anemic 69%.

Wicked, offering nine performances last week, failed to meet full capacity, as it often does, reaching only the 95% mark. Gross, however, was at 109% of potential, so producers had little to complain about.

Remaining above the full capacity line were Kinky Boots, Matilda, Motown: The Musical, Newsies, Pippin, The Book of Mormon and The Lion King.

Overall, attendance and box office was slightly up from last week. The show count — 24 — remained steady.

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