Broadway Box-Office Analysis: Broadway Takes Its Typical Mid-Winter Dip

News   Broadway Box-Office Analysis: Broadway Takes Its Typical Mid-Winter Dip
January is typically a fallow period along Broadway, and accordingly box-office numbers stayed in the lower reaches this week, with only a couple shows selling out and most doing middling business. 


Overall box office clocked in at $26,239,268 — barely a change from last week. Thirty-one shows were on the boards, a drop of one show.

Hamilton and The Book of Mormon did their usual bang-up job, filling every seat. The former took in 133 percent of its box-office potential, for a box office take of $1,769,360. That number was at the biggest collection of the week, besting even The Lion King and Wicked, which play in far bigger theatres.

Also doing rather well in terms of attendance were Aladdin (99 percent capacity), Beautiful (96 percent), Fun Home (98 percent), Spring Awakening (93 percent), The Color Purple (95 percent), The Lion King (98 percent), Wicked (93 percent) and A Gentleman’s Guide to Love and Murder (99 percent).

Jefferson Mays in <i>A Gentleman's Guide to Love and Murder</i>
Jefferson Mays in A Gentleman's Guide to Love and Murder Photo by Joan Marcus

The Tony-winning Gentleman’s Guide performed very handsomely in what was its final week on Broadway. It collected $677,178 ,which amounted to 71 percented of its box-office potential, and $93,110 more that the week previous. The musical long ago made back its investment.

The new revival of Noises Off had the critics singing last week and the Roundabout show illustrated the effects, playing to 99 percent capacity. Box-office collections were only 59 percent of the possible, but that will likely change in the weeks to come once all the critics performances are out of the way.

More than halfway through the season, the 2015-16 Broadway line-up still trails the 2014-15 numbers slightly. At this point last year, Broadway theatre had garnered a total of $925,053,150. This year the number is $918,294,865. Attendance is slightly down from last season, but so are the number of playing weeks — from 1,068 to 1,046 — so far.

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