Broadway Box-Office Analysis, Dec. 15-22: Mormon Does Boffo Biz, While Beautiful, Delicate Balance, Kinky Boots Slip | Playbill

News Broadway Box-Office Analysis, Dec. 15-22: Mormon Does Boffo Biz, While Beautiful, Delicate Balance, Kinky Boots Slip Constellations, the new MTC play at the Friedman, began previews this week. The Jake Gyllenhaal starrer started out decently, playing to 87% capacity, if only collecting 48% of its possible box office.

The long preview period of the new musical Honeymoon in Vegas continued at the Nederlander without much improvement at the box office. The gross was a lowly 29%, and just 67% of the seats had theatregoers in them. There was a drop in the take of nearly $75,000.

Sting put in his second week as a cast member of his musical The Last Ship. Box office, which was down $38,000 from last week, was 63% of the potential, and houses were at 76% capacity.

Shows doing best this past week include The Elephant Man, The River, It’s Only a Play, Aladdin, Wicked and A Gentleman’s Guide to Love and Murder, all near capacity, and The Book of Mormon and Cabaret, which were at capacity. Mormon was even healthier than usual, taking in 134% of its possible gross, with an average paid admission of $212.95.

Beautiful fell at the box office by $118,681, and A Delicate Balance slipped to the tune of $148,148. Kinky Boots, meanwhile, tumbled $169,629.

Even though attendance was on the weak side, with very few shows selling out, overall collections across Broadway on this week before Christmas were slightly better than last week, with $31,278,712, representing nearly a $200,000 jump over last week. The number of shows on the board was steady at 36. For the season to date, monies stood at $793,105,363 across a total of 937 playing weeks. That is a goodly uptick from last season's $702,584,776 across 808 playing weeks. However, the average per-playing-week gross was higher last season: roughly $870,000 a week compared to this season's $850,000.

 
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