Broadway Box-Office Analysis, Jan. 19-25: Crowds Love Constellations and Curious Incident Still Going Strong

News   Broadway Box-Office Analysis, Jan. 19-25: Crowds Love Constellations and Curious Incident Still Going Strong
Playbill's new weekly feature examines the box-office trends of the past week.


Broadway’s production count dropped from 29 to 27 this past week, and the box-office went with it. The cumulative gross for the week ending Jan. 18 was $24,414,288. Last week, it was $21,336,320. Average paid admission dipped from $103.21 to $100.51.

The Last Ship, Sting’s autobiographical musical about shipbuilding in his English hometown, concluded its run at the Neil Simon. The final week played to 88% capacity crowds and took in 68% of its potential gross. That was a slight improvement over the previous week.

If/Then, the contemporary musical starring Idina Menzel, had its last week before going on hiatus. It will return Feb. 3. Theatregoers said “Farewell, for now” to the turn of 49% of the possible box office and seats that were 76% full. That represented a minor decline from the previous week.

Meanwhile, back from a break was the hit production of Terrence McNally’s It’s Only a Play, which played five performances at its new home at the Jacobs Theater. Those five shows played before 88% capacity audiences and collected 62% of the potential gross. The hit production of the London import The Curious Incident of the Dog in the Night-time, which recently announced that it has recouped its costs, had another fine week. Houses stood at 97% capacity, and box office was 86% of the utmost.

Hedwig co-creator John Cameron Mitchell took over the lead in the Broadway production of his musical on Jan. 21. The six performances he played last week ran before 87% crowds and brought in 93% of the gross. Those house sizes were smaller than the 94%-capacity audiences during the final week of Michael C. Hall’s turn in the lead. However, average ticket price was up from $104.42 to $115.72.

Sold-out attractions this past week included only The Elephant Man and The Book of Mormon, though Aladdin, Cabaret, Wicked, The River and Constellations just missed the mark. The latter is proving to be the new break-out hit on the block. The English play, starring Ruth Wilson and Jake Gyllenhaal, won the approval of critics when opening earlier this month and now it's winning the votes of theatregoers. Houses were all but capacity (99.13%) and box office was 63% of what was possible.

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