Broadway Box-Office Analysis, March 16-22: The King and I Already Playing to Packed Houses

News   Broadway Box-Office Analysis, March 16-22: The King and I Already Playing to Packed Houses
Playbill's new weekly feature examines the box-office trends of the past week.

As with last week, there was a lot of new action on Broadway this week. Three shows began performances, while five other were still in previews.

None of the three new attractions had an immediate, boffo impact. Gigi, the stage adaptation of the famous movie musical of the same name about a young French courtesan, played to houses that were 79% full across four previews. Box office took in 50% of the gross.

It Shoulda Been You, the new musical at the Brooks Atkinson, did better in audiences terms, selling 87% of its seats over six previews, though taking in only 41% of its potential monies. Wolf Hall, the ambitious two-part production about Henry VIII, collected 59% of the possible box office, but seated only 76% capacity crowds during four previews.

The Roundabout revival of On the Twentieth Century, starring Kristin Chenoweth and Peter Gallagher, felt the effect of its batch of good reviews. For the first week in its history, it played to full houses. There was still work to be done at the box office, however, where 57% of the gross was filed away.

The new revival of David Hare’s Skylight, starring Bill Nighy, didn’t do quite as well as it had the previous weeks, though it still did just fine, running before 96% capacity audiences. The King and I, also in previews, commanded near-capacity houses. The Helen Mirren starrer The Audience continued to pack them in, and took in 111% of the potential box office — a figure that all but matched that of The Book of Mormon. Fish in the Dark, which has been breaking box-office records over at the Cort Theatre, did even better than those two, collecting 115% of the gross. Houses were, of course, at capacity for the hit comedy.

The new production of Wendy Wasserstein’s The Heidi Chronicles, starring Elisabeth Moss, opened last week to mixed reviews. It ran in front of auditoriums that were 73% full and netted 37% of its potential ducats.

32 shows do better than 30; overall Broadway box office was up more than $3 million to $26,316,782. Attendance climbed nearly 40,000 to 260,094.

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