Grosses are up from 2009, which brought in $1.004 billion at the box office. Attendance was also up for the year that just ended: 12.11 million in attendance in 2010 versus 11.88 million in 2009.
The new year is also starting out with a bang: In fact, the week ending Jan. 2 was probably the highest-grossing week in recorded history with an intake of $34,997,571.
In a statement Charlotte St. Martin, executive director of The Broadway League, said, "This season’s trend of increasing attendance is reflected in the most recent week as a 3.8% increase over last season-to-date. With week 32 probably being the highest attendance and highest grossing week in Broadway's history, here's hoping the trend continues to the end of the season; and of course, that it spreads across the country!"
The Broadway League, founded in 1930, is the national trade association for the Broadway industry. Visit www.BroadwayLeague.com.