Broadway Grosses Analysis: Aaron Tveit and Sutton Foster Bring Sweeney Todd Back Into the Top 5 | Playbill

Broadway News Broadway Grosses Analysis: Aaron Tveit and Sutton Foster Bring Sweeney Todd Back Into the Top 5

The Tony winners joined the Stephen Sondheim revival at the Lunt-Fontanne Theatre February 9.

Graphic by Vi Dang

Broadway's Sweeney Todd swung its razor wide at the Lunt-Fontanne Theatre last week, installing a new pair of stars (Aaron Tveit and Sutton Foster) February 9. Even with just four performances led by the Tony-winning duo, the box office spiked, putting the Stephen Sondheim revival back in the top five highest grossers for the first time since original stars Josh Groban and Annaleigh Ashford departed January 14.

As is often the case, this was driven by high ticket prices. The production commanded an average ticket price of $133 last week, with tickets topping out at $500—second only to fellow Sondheim revival Merrily We Roll Along. This allowed the production to rake it in over just a few performances, and with less than 90% of its seats filled over the entire week, no less. If this first weekend is any indication, we can likely expect the first full week of Tveit and Foster to see a return to sell-out crowds and even higher box-office returns.

Last week also saw a strong start for the newest musical trodding the boards, The Notebook, which began previews at the Gerald Schoenfeld Theatre February 10. Those three previews played to 98% full houses and box office of more than $350,000. After a full week, we could well see the romantic title join The $1 Million Club.

How to Dance in Ohio bid a bittersweet farewell to Broadway February 11, with more than 99% of seats filled and box office the highest of its entire run—a respectable $797,305.43, to be specific. The show's grosses have been on a meteoric rise since revealing its closing date in late January, proving that while the musical may not have found enough audience to stick around long term, its fans were especially passionate and engaged.

With one less show than the week previous, last week continued the expected downward winter trend for Broadway's box office. The 24 currently running shows brought in a little over $21 million, with capacity dropping below 90% cumulatively. New shows will fix that in short order, but that moment can't come quick enough!

Along with Sweeney, the top five highest grossers included usual suspects HamiltonThe Lion KingMerrily We Roll Along, and Wicked.

Take a look at the full report here.

The $1 Million Club (shows that earned $1 million or more at the box office):

(7 of 24 currently running productions)

The 90s Club (shows that played to 90% or higher of their seats filled over the entire week):

(12 of 24 currently running productions)

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