Broadway Grosses Analysis: Box Office Soars Nearly 30% Over Thanksgiving Weekend | Playbill

Grosses Broadway Grosses Analysis: Box Office Soars Nearly 30% Over Thanksgiving Weekend

Five shows joined The $2 Million Club last week, including newcomers Merrily We Roll Along and Sweeney Todd.

Graphic by Vi Dang

Remember that holiday surge Broadway has been waiting for? It's officially here! The Thanksgiving holiday sent box offices across Broadway surging by nearly 30% (compared to the week previous) to a total of $34.5 million, the highest cumulative total since last April. Thanksgiving typically kicks off a period of soaring box office throughout the winter holidays, so hopefully last week's total means similar performance in the weeks ahead as well.

Performance fell behind compared to Thanksgiving week last year, which brought in $37.5 million—but with seven additional productions, meaning this year's total is actually a huge win. Houses were also notably more filled than last year's Turkey Day, 90% compared to 82%. Average ticket price this year beat last year's holiday, coming in at $150.90 compared to 2022's $144.53.

All members of last week's top five joined The $2 Million Club—the starry revival of Merrily We Roll Along did so for the first time yet in its run. Perhaps needless to say, that performance had the Sondheim revival once again breaking its own record, most recently set the week ending November 19 with $1.88 million. The Lion King led the totals very nearly breaking into The $3 Million Club with $2.91 million, followed by Wicked with $2.57 million, Hamilton with $2.29 million, Merrily We Roll Along with $2.05 million, and Sweeney Todd with $2.03 million.

Also breaking records last week was & Juliet, which set new house records for both an eight-performance week and Thanksgiving Week, bringing in a total of $1.46 million. The musical was one of five shows that performed in the main telecast of the Macy's Thanksgiving Day Parade last week, so it will be interesting to watch if that leads to increased ticket sales in the coming weeks. Last week also saw Spamalot joining The $1 Million Club for the first time.

Take a look at the full report here.

The $1 Million Club (shows that earned $1 million or more at the box office):

(15 of 26 currently running productions)

The 90s Club (shows that played to 90% or higher of their seats filled over the entire week):

  • Hamilton (101.17%)
  • Sweeney Todd (100.24%)
  • & Juliet (100.02%)
  • Merrily We Roll Along (100%)
  • Here Lies Love
  • Moulin Rouge! The Musical
  • The Lion King
  • I Need That
  • Hadestown
  • SIX: The Musical
  • MJ The Musical
  • Back to the Future
  • Wicked
  • Aladdin
  • The Book of Mormon
  • Gutenberg! The Musical!
  • Spamalot
  • Harry Potter and the Cursed Child

(18 of 26 currently running productions)

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