Traditionally, Broadway theatres go dark in memory of a theatre artist upon their passing. During the current theatre shutdown, however, theatres will dim their lights and instead shine messages of encouragement for essential service workers fighting on the front lines during the coronavirus pandemic.
Theatres with remotely accessible digital marquees will activate the displays each Thursday from 8 PM to 8:15 PM.
The move marks Broadway's participation in the country-wide #LightItBlue campaign, organized by members of the entertainment industry in an effort to have major landmarks in New York City and beyond simultaneously turn blue as a sign of support.
