Broadway Musicals to Be Captured Live In Performance for HD | Playbill

News Broadway Musicals to Be Captured Live In Performance for HD Broadway Worldwide, Inc. and Chinese media entrepreneur Dr. Bruno Wu’s Sun New Light Culture Development Ltd. announced Sept. 19 a joint venture agreement to create Broadway Worldwide Entertainment Media (BWEM) – an entity dedicated to capturing live-in-performance Broadway musicals for high definition and surround sound content for global production and distribution.

According to press notes, "Under Broadway Worldwide’s DIRECT FROM BROADWAY® brand, which has previously captured such Broadway hits as the 2010 Tony Award-winning Best Musical Memphis, the joint venture BWEM will finance, produce and distribute two to four Broadway musicals captured live-in-performance in HD every year."

In the US, BWEM will develop a licensing arm to distribute certain titles to various theaters, universities and equipped performing arts centers.

Broadway Worldwide, Inc. (BWI) is the industry leader in capturing Broadway musicals for multi-media HD distribution and Sun New Light Culture Development Limited (SNL), a part of Sun Seven Stars Entertainment Media Group, is one of the premier organizers in China for live shows and large-scale activities.

Sun New Light will oversee Asian distribution, international distributors will be determined shortly.

In a statement, Wu said, "in addition to thousands of ‘Big Screens,’ the digital distribution channels will reach consumers in a timely, relevant, personal, and cost-effective manner. Think of this as a Netflix® like service just for Broadway content syndicated through digital cable, OTT, and mobile applications.”

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