Broadway's 2006-2007 Season Contributed Billions to NYC Economy

News Broadway's 2006-2007 Season Contributed Billions to NYC Economy

May 02, 2008

The Broadway industry contributed $5.1 billion to the New York City economy during the 2006-2007 season, according to a study by The Broadway League.

The industry, according to "Broadway's Economic Contribution to New York City: 2006-2007 Season," also supported over 40,000 full-time jobs.

In a statement Broadway League executive director Charlotte St. Martin said, "We're pleased that our latest economic impact study shows an increase in Broadway's contribution to the city. Broadway continues to play a vital role in ensuring the economic growth of New York."

Highlights of the study follow:

Eighty-four percent of all tickets sold during the 2006-2007 season were purchased by those who did not live in New York City. Tourists, in fact, accounted for approximately 65 percent of the 12.3 million tickets (18 percent bought by suburbanites) sold.

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Of the 10.3 million tickets purchased by out-of-town visitors, 4.69 million tickets were sold to 3.16 million people who chose to make their trip expressly to see a Broadway production.

Thirty-five new Broadway productions were mounted during the season, and producers spent $186.1 million to bring these shows to Broadway and another $719.4 million to run both new and continuing shows. This $905.4 million generated another billion dollars in indirect spending, for a total impact of $1.98 billion to the New York City economy.

Broadway directly supported an estimated 44,000 full-time equivalent jobs: 14,000 of these jobs were directly or indirectly related to Broadway shows; the other 30,000 were employed in local restaurants, shops, taxis because of Broadway-motivated visitors. "Broadway's Economic Contribution to New York City" is published biennially by The Broadway League. For more information visit www.broadwayleague.com/research.html.

Created in 1930, The Broadway League is the official trade association for the commercial theatre industry.

Broadway's 2006-2007 Season Contributed Billions to NYC Economy

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