The Southern-set musical had a developmental lab last summer in New York City. Laura Stanczyk and Jack Viertel, who is the artistic director of the City Center Encores! series, are shepherding the romantic musical comedy.

Kip Fagan (The Revisionist), who directed the NYC lab, will helm the stage premiere of Bull Durham, which will begin performances Sept. 13 for a run through Oct. 5 at the Alliance. Screenwriter Shelton has adapted his screenplay for the musical, which has music and lyrics by Werner. The romantic story is set within the world of minor league baseball.

Creative team members, including choreographer Joshua Bergasse ("Smash") and musical director Jason DeBord, who also worked on the summer lab presentation, will return for the Atlanta premiere.

The Alliance has not announced details of its 2014-15 season, and declined to confirm the musical as part of its programming.

Producers are aiming for a future New York production.

Kevin Costner, Susan Sarandon and Tim Robbins starred in the Academy Award-nominated film, which earned screenwriter Shelton an Academy Award nomination for Best Screenplay.