GrossesGrosses Analysis: New Arrivals Keep Broadway's Box Office Afloat Amid Coronavirus ConcernsCompany, Who's Afraid of Virginia Woolf?,The Lehman Trilogy, and more began previews during the week ending March 8.
By
Olivia Clement
March 09, 2020
The cast of Broadway's Company at curtain call
Jenny Anderson
A total of six new shows began previews on Broadway last week: the gender-swapped Company, the bio-musical Diana, Martin McDonagh's Hangmen, West End and Off-Broadway hit The Lehman Trilogy, Tracy Letts' The Minutes, and the new Broadway revival of Edward Albee's Who's Afraid of Virginia Woolf?.
In spite of the coronavirus outbreak, which has impacted travel and tourism worldwide, the new arrivals saw ticket sales on Broadway increase marginally. The total box office gross for the week ending March 8 was $26,700,956, an uptick from last week’s $26,109,896.
In its first week (six previews) at the Jacobs Theatre, Marianne Elliott’s new production of Company took in $779,588 (102 percent capacity), which was just shy of 90 percent of its gross potential.
Stefano Massini’s The Lehman Trilogy, the 163-year saga of the Lehman Brothers adapted into English by Ben Power and directed by Sam Mendes, played just one performance at the Nederlander Theatre. The production, which returns to New York City following a hit, sold-out run at the Park Avenue Armory, is off to a good start, grossing $188,126 for its single showing—over 100 percent of its gross potential, with tickets averaging $163.
Another anticipated play, Albee's Who's Afraid of Virginia Woolf grossed $344,817 over its six previews. Directed by Joe Mantello and starring Laurie Metcalf and Rupert Everett, the revival played to 94 percent capacity during its first week on Broadway.
Of the 30 shows on the boards this past week, Hamilton reigned supreme as the only show to gross over $2 million (earning $2,688,721). Trailing it as fellow frontrunners were Moulin Rouge!, West Side Story, Wicked, and To Kill a Mockingbird.
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50 PHOTOS
Frankie and Johnny in the Clair de Lune at the Broadhurst Theatre
Frankie and Johnny in the Clair de Lune at the Broadhurst Theatre
Moulin Rouge! at the Al Hirschfeld Theatre
Moulin Rouge! at the Al Hirschfeld Theatre
Marc J. Franklin
Sea Wall/A Life at the Hudson Theatre
Sea Wall/A Life at the Hudson Theatre
Betrayal at the Bernard B. Jacobs Theatre
Betrayal at the Bernard B. Jacobs Theatre
Derren Brown: Secret at the Cort Theatre
Derren Brown: Secret at the Cort Theatre
The Height of the Storm at the Samuel J. Friedman Theatre
Marc J. Franklin
The Height of the Storm at the Samuel J. Friedman Theatre
The Great Society at the Vivian Beaumont Theater
The Great Society at the Vivian Beaumont Theater
Freestyle Love Supreme at the Booth Theatre
Freestyle Love Supreme at the Booth Theatre
Slave Play at the John Golden Theatre
Slave Play at the John Golden Theatre
Linda Vista at the Helen Hayes Theater
Linda Vista at the Helen Hayes Theater
The Rose Tattoo at the American Airlines Theatre
The Rose Tattoo at the American Airlines Theatre
The Sound Inside at Studio 54
Marc J. Franklin
The Sound Inside at Studio 54
David Byrne's American Utopia at the Hudson Theatre
David Byrne's American Utopia at the Hudson Theatre
Tina: The Tina Turner Musical at the Lunt-Fontanne Theatre
Tina: The Tina Turner Musical at the Lunt-Fontanne Theatre
Marc J. Franklin
Slava's Snowshow at the Stephen Sondheim Theatre
Slava's Snowshow at the Stephen Sondheim Theatre
The Inheritance at the Ethel Barrymore Theatre
The Inheritance at the Ethel Barrymore Theatre
A Christmas Carol at the Lyceum Theatre
A Christmas Carol at the Lyceum Theatre
The Illusionists – Magic Of The Holidays at the Neil Simon Theatre
The Illusionists – Magic Of The Holidays at the Neil Simon Theatre
Jagged Little Pill at the Broadhurst Theatre
Marc J. Franklin
Jagged Little Pill at the Broadhurst Theatre
The Lightning Thief: The Percy Jackson Musical at the Longacre Theatre
The Lightning Thief: The Percy Jackson Musical at the Longacre Theatre
My Name Is Lucy Barton at the Samuel J. Friedman Theatre
My Name is Lucy Barton at the Samuel J. Friedman Theatre
A Soldier's Play at the American Airlines Theatre
A Soldier's Play at the American Airlines Theatre
Grand Horizons at the the Helen Hayes Theater
Grand Horizons at the Hayes Theater
West Side Story at the Broadway Theatre
West Side Story at the Broadway Theatre
Marc J. Franklin
Girl From the North Country at the Belasco Theatre
