LOS ANGELES -- Philip Sokoloff doesn't have a lead role in Marvin Chernoff's Chaim's Love Song, a world premiere that opened Feb. 21 at Bitter Truth Theatre, but his triple-threat story is worth noting nonetheless.

Sokoloff is not only an actor and producer but one of the top publicists in the local theatre world.

"I backed into doing publicity," Sokoloff said in a recent phone interview. "After acting for 20 years, I became a producer in 1989 and did seven shows over the next four years. To save money, I wrote my own releases. When the actors noticed that my stuff got in the papers and drew critics, other companies began to hire me to handle their shows."

Chaim's Love Song was originally scheduled to run through Apr. 26 but was later extended and will now have an open run at Bitter Truth, 11050 Magnolia Blvd., N. Hollywood, with performances Sat. at 8 PM and Sun. at 4:30 PM. For tickets, $15, call (818) 755-7900.

Sokoloff plays two different roles in Chaim's Love Song -- the stage manager in a Yiddish theatre and an Israeli reporter. A Sokoloff release describes Chaim's Love Songas "a warm, sentimental comedy with wide appeal for those who appreciate a show with lots of laughs and genuine heart."

Playwright Chernoff is a Cal State Northridge professor and psychotherapist.

Chaim's Love Song is being directed by David A. Cox and features Alan Bloomfield, Arnold Weiss and Annie Talbot.

-- By Willard Manus
Southern California Correspondent
and David Lefkowitz