What better way to promote a magic show than with the magic of technology? Joseph Gabriel's Magic On Broadway, an Off-Broadway entertainment that opened Sept. 29, 1996, has created a new website, featuring photos from the show and information on the production (extra shows will be added during the Easter and Passover holidays). There are even instructions on how to set up and present "The Thinkin' Drink Trick."

Here's the site: http://www.magiconbroadway.com

The site also notes that the first 100 children (18 and younger) attending the 11 AM Saturday performance of Magic On Broadway will receive a free BALZAC Balloon Ball. Offer available through April 5, 1997.

Produced by Catco Inc., a "vertically-integrated toy and entertainment company," Magic features "free-flying exotic birds, including parrots, macaws, doves and cockatoos" and incorporates humor, music and audience participation.

Gabriel has been a featured act in the "Lido de Paris" at the Stardust in Vegas for two years and has starred for ten years in the Flamingo Hilton's City Lites. In 1983, Gabriel made his mark with a show at the Magic Castle in Hollywood, which led to his booking on Carson. He played a command performance for President Reagan at the White House in 1989. Gabriel was also chosen as magic consultant to work closely with Michael Crawford and Scott Faris (director) to oversee the illusion effects of MGM Hotel's $40 million EFX show. Those interested in seeing the magician's special effects in person at the Lamb's Theatre should call (212) 997-1780 for tickets and information.

-- By David Lefkowitz