Lin-Manuel Miranda Discusses the Business and Marketing Side of Theatre With Playbill Editor in Chief

News Lin-Manuel Miranda Discusses the Business and Marketing Side of Theatre With Playbill Editor in Chief

Oct 02, 2015

Hamilton scribe and star Lin-Manuel Miranda sat down with Playbill's Editor in Chief Blake Ross on Sept. 29 as a part of Advertising Week's annual confab in Manhattan. Miranda and Ross talked about the business and marketing side of Miranda's groundbreaking Tony and Grammy-winning career, as well as the evolution of his latest musical about the founding father Alexander Hamilton. Read more of what Miranda revealed here.

Lin-Manuel Miranda Discusses the Business and Marketing Side of Theatre With Playbill Editor in Chief

Lin-Manuel Miranda and Blake Ross Robin Marchant/Getty Images for AWXII

Blake Ross Robin Marchant/Getty Images for AWXII

Lin-Manuel Miranda Robin Marchant/Getty Images for AWXII

Miranda is the Tony and Grammy Award-winning composer-lyricist of In the Heights. The musical earned four 2008 Tony Awards, including Best Score and Best Musical. Miranda also earned a Best Actor Tony nomination for his performance as Usnavi. In the Heights was also recognized as a Finalist for the 2009 Pulitzer Prize in Drama. Miranda is the co-composer (with Tom Kitt) and co-lyricist (with Amanda Green) of the Tony-nominated Bring it On: The Musical. In addition, Miranda translated some of Stephen Sondheim's original lyrics into Spanish for the 2009 Broadway revival of West Side Story and wrote additional songs for the Off-Broadway revival of Stephen Schwartz's Working.