Lombardi died of colon cancer at the age of 57 in 1970, before screenings that made early diagnosis of the cancer possible became common. Dan Lauria, who plays Lombardi in the show, has taped a public service announcement encouraging the attendance of screenings. The PSA will be available next week at lombardibroadway.com.
Lombardi is written by Eric Simonson and based on the David Maraniss book "When Pride Still Mattered: A Life of Vince Lombardi." Directed by Thomas Kail and co-starring Judith Light, Keith Nobbs, Bill Dawes, Robert Christopher Riley and Chris Sullivan, the show is currently running at Circle in the Square Theatre.