The Benny Andersson and Björn Ulvaeus musical will surpass Tobacco Road when it plays its 3,183th performance at the Winter Garden Theatre.
To celebrate this landmark, Mamma Mia! will make $15 tickets available with the purchase of one full-priced ticket for June 20-July 5 performances. These special tickets will be available beginning June 13 by visiting www.celebratemammamia.com.
Fifteen brides will also have the opportunity to win tickets to the record-breaking June 27 matinee performance for a Fab 15 bachelorette party, followed by a meet-and-greet with the show's stars, a celebratory wedding cake and a champagne toast.
One bride will win a grand prize honeymoon trip to London to see the West End production of the hit musical. Mamma Mia!'s Broadway bride-to-be, Brandi Burkhardt, will throw a bouquet to the competing brides; the bride who catches the flowers will win the trip.
Mamma Mia! employs the hit songs of famed pop group ABBA to tell the story of Sophie Sheridan, a young girl who hopes to discover the identity of her father. On the eve of her wedding, she brings three men from her mother Donna's past back to the Greek island they visited over two decades ago.
The New York cast of Mamma Mia! currently features Carolee Carmello (Donna Sheridan), Judy McLane (Tanya), Gina Ferrall (Rosie), Brandi Burkhardt (Sophie Sheridan), Chris Peluso (Sky), Sean Allan Krill (Sam Carmichael), Pearce Bunting (Bill Austin) and Ben Livingston (Harry Bright).
The Winter Garden Theatre is located in Manhattan at 1634 Broadway. For more information visit www.mamma-mia.com.