Howard Herring, NWS president and CEO, told the paper that the new campus was supposed to be called SoundSpace, but the name had to be dropped because audio manufacturer Nakamichi has already claimed it.
A model for the performance center has not yet been publicly revealed, but Jorge M. Gonzalez, Miami Beach's city manager, told the paper "it is unlike a typical Gehry building ... It's a new page out of Gehry's book."
The 94,000-square-foot project will reportedly feature transparent architecture and a flexible, open-access configuration of the rehearsal and performance space "to create new ways of engaging audiences and the local community," Herring told Miami Today. There will also be large indoor video screens and a 700-seat performance lab.
The city of Miami Beach has provided a long-term $1-a-year lease for the property, and also agreed to construct the parking garage and provide the land for the park.
Miami Today quotes Miami Beach Commissioner Saul Gross, as saying, "I think the Gehry project is a great project, and we'd like to do what we can to see it to fruition. But we also need to make sure, at the same time, that we're responding to all the other needs and demands in the city redevelopment area."