One Shubert Alley, a Broadway merchandise shop situated in between the Booth and Shubert theatres in the eponymous Shubert Alley, will no longer close as previously announced.
Theatre Circle, which opened the store in the late 1970s, and who has operated the space in agreement with the Shubert Organization, will be succeeded by Araca Merchandise following a brief renovation. The Araca Group assumes management following a strategic financial partnership with the Shubert Organization.
The Shubert Alley storefront is expected to reopen before the end of 2022. The larger Theatre Circle store, which is situated next to the St. James Theatre on 44th Street, will remain in operation.
The Araca Group’s current and upcoming merchandise partners include Wicked, The Book of Mormon, Jersey Boys, Beetlejuice the Musical, Come from Away, Hadestown, Some Like It Hot, Back to the Future the Musical, To Kill a Mockingbird, Dreamgirls, Rock of Ages, Beautiful, The Price is Right Live!, Wheel of Fortune Live, A Beautiful Noise, Kimberly Akimbo, Anastasia, Jesus Christ Superstar, Hairspray, Ain’t Too Proud – The Life and Times of the Temptations, The Life of Pi, Blippi the Musical, Disney Junior Live!, Joseph and the Amazing Technicolor Dreamcoat, Bob Marley – One Love Experience, The Osmond’s Show, Baby Shark Live!, Bluey’s Big Play, Blue’s Clues, Jurassic World The Exhibition, Formula One Exhibition, New York City Ballet, The Boston Ballet, Alvin Ailey Dance Company, Outlander, Cobra Kai, Ghostbusters, Breaking Bad/Better Call Saul, Jeopardy, Wheel of Fortune, C-Span, Lionsgate, BroadwayWorld, TheaterMania, and Sony Pictures.