"Ordertorium" Allows On the Town Broadway Audiences to Have Food and Beverages Delivered to Their Seats

News   "Ordertorium" Allows On the Town Broadway Audiences to Have Food and Beverages Delivered to Their Seats
"Oh, I'm a gumdrop/ A sweet lollipop/ A brook trout right out of the brook/ And what's more, baby, I can cook!" sings Hildy (Alysha Umphress) in the new Broadway revival of the classic Leonard Bernstein-Betty Comden-Adolph Green-Jerome Robbins musical On the Town, which is currently in previews at the Lyric Theatre on West 42nd Street.

Tony Yazbeck
Tony Yazbeck Photo by Monica Simoes

There may be no brook trout at the theatre, but there are a host of sweet treats and beverages available for purchase through a system titled the "Ordertorium." In fact, those attending the new production will find a menu, which includes a mix of soft drinks, wine, beer, snacks, confectionaries and ice cream.

"Once you are ready to make your purchase, hold your menu up high and we will come to you," Russell Miller, the Lyric's director of operations, told Playbill.com. "We accept cash and all major credit/debit cards at your seat, and we deliver directly to your seat pre-show and during intermission, just moments after you've ordered."

Menu items include popcorn, chips, pretzel crisps, nut mix, chocolate bars, chocolate chip cookies, a variety of ice cream as well as various wines, beers and soft drinks.

The theatre also boasts The Darlings Sweet Shop, which is located in the main orchestra stalls lobby and features a wide selection of sweets from Sugar & Plumm. And, those who wish to pay a little extra can enjoy the Ambassador Lounge.

The red label package, which is priced $25, includes access to the Lounge, where theatregoers can enjoy a glass of prosecco, a savory offering tableside, coat check and private restrooms. The purple label package, priced $70, includes half a bottle of chilled premium champagne, a box of handcrafted chocolates, a savory offering tableside, coat check and private restrooms. Entrance to the Lounge is available during pre-show and intermission; packages can be purchased in advance or upon arrival.

The iconic musical will officially open Oct. 16 at the Lyric. The production, which marks the 70th anniversary of the classic musical, is directed by Tony winner John Rando with choreography by Joshua Bergasse.

The cast is headed by Tony Yazbeck, Jay Armstrong Johnson and Clyde Alves as the sailors on 24-hour shore leave who take on the Big Apple; Megan Fairchild, Alysha Umphress and Elizabeth Stanley as the women who steal their hearts; and Jackie Hoffman in the role of Madame Dilly with Tony Award winner Michael Rupert as Judge Pitkin, Allison Guinn as Lucy Schmeeler, Tony nominee Phillip Boykin and Stephen DeRosa.

Tickets are available at Ticketmaster.com.

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