Parcom Capital and Stage Entertainment Form See Tickets International | Playbill

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News Parcom Capital and Stage Entertainment Form See Tickets International Joop van den Ende's theatrical production company Stage Entertainment and Parcom Capital, a subsidiary of the ING Group, concluded a transaction Sept. 22 that gives Parcom Capital a majority interest in the international ticketing company of Stage Entertainment.

The company will now operate under the name See Tickets International and will be the largest independent ticketing company in Europe. Both companies announced this news Sept. 22.

With a staff of over 900 working all major European countries, See Tickets International "handles ticket sales and marketing services for theatrical productions, rock and pop concerts, sports, dance and other events and exhibitions, offering a full set of services including retail, wholesale, venue software and access control systems."

Earlier this year, the Stage Entertainment ticketing organization acquired the UK ticketing company See Tickets, which has clients such as Sir Andrew Lloyd Webber's Really Useful Group, all the major rock and pop promoters and exhibition organizers in the UK. See Tickets International incorporates the brands TopTicketLine in the Netherlands, Spain and France, See Tickets in England, Ticket Online in the Netherlands, Germany, Poland and Austria and in Belgium.

The annual sales of the company are over 40 million admission tickets, "ensuring that it is one of the top three ticketing companies in the world."

Henk Kivits, CEO of Stage Entertainment stated, "Stage Entertainment will keep a minority interest in See Tickets International and will consequently stay involved as a shareholder. In addition, the existing client relationships in the various European countries in which See Tickets International and Stage Entertainment are active have been secured in long-term agreements. The new situation brings the ticketing company in the position where it can further exploit its growth opportunities."

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