PHOTO CALL: Baby It's You!, Starring Beth Leavel, Opens on Broadway

News   PHOTO CALL: Baby It's You!, Starring Beth Leavel, Opens on Broadway
Baby It's You!, the story of a New Jersey housewife who launched the 1960s girl-group The Shirelles, opened on Broadway April 27 following previews from March 26 at the Broadhurst Theatre. Tony Award winner Beth Leavel plays Florence Greenberg.

Leavel, who won the Best Featured Actress Tony for her tipsy turn in the title role of The Drowsy Chaperone, plays record producer Greenberg, who discovered The Shirelles and created Scepter Records, becoming a rare female executive in the record industry.


The musical, using pop hits of the period, was conceived by Floyd Mutrux and is directed by Mutrux and Sheldon Epps.

Here is a look at the opening night:

Baby It's You! features a cast of 19 that includes Allan Louis, Geno Henderson, Erica Ash, Kelli Barrett, Kyra DaCosta, Crystal Starr Knighton, Barry Pearl, Christina Sajous, Brandon Uranowitz, Alison Cimmet, Erica Dorfler, Berlando Drake, Adam Heller, Jahi A. Kearse, Annette Moore, Zachary Prince, Ken Robinson and Chelsea Morgan Stock.

Here's how the show is characterized by the producers: "Before Motown and the British Invasion, Florence Greenberg took the male-dominated music industry by storm, revolutionizing pop music and becoming the most influential and successful female record company president ever. After discovering one of the greatest girl-groups of all time, The Shirelles, at her daughter's high school, Greenberg packed the girls in her car, drove across the George Washington Bridge to New York City, and embarked on a trailblazing journey from New Jersey housewife to record mogul, creating the independent house of hits that was Scepter Records."

Tickets for Baby It's You! range from $48.50-$126.50. For information, visit or call (212) 239-6200.

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