Broadway producer Hugh Hysell has announced the launch of Hysell Marketing, a new full-service marketing firm dedicated to live entertainment.
Prior to the launch of Hysell Marketing, Hysell led the North American Arts and Theater division of GrouponLive, and served as the director of marketing and development for NYU Skirball Center for the Performing Arts. Hysell previously ran his own firm, Hugh Hysell Communications (HHC), from 2002–2013, where his client roster included The Phantom of the Opera, Les Misérables, and Miss Saigon.
Hysell is a founding member of The Off Broadway Alliance. As a producer, Hysell earned a Tony Award for Vanya and Sonia and Masha and Spike.