Broadway went blue April 16 as theatres changed their marquees to a message of encouragement in solidarity with those on the COVID-19 front lines.
Traditionally, Broadway theatres go dark in memory of a theatre artist upon their passing. However, as previously reported, during the current shutdown theatres will dim their lights and shine messages of encouragement to essential service workers.
Theatres with remotely accessible digital marquees will activate the displays each Thursday from 8 PM to 8:15 PM.
The move marks Broadway's participation in the country-wide #LightItBlue campaign, organized by members of the entertainment industry in an effort to have major landmarks in New York City and beyond simultaneously turn blue as a sign of support.