The diverse and far-reaching scope of SFX Entertainment, the venue management and event production firm which also controls major Broadway production and management interests, was demonstrated once again this week when it was announced that "Rollerjam: RollerRage 2000" will tour beginning Dec. 3 in Cleveland.

"RollerRage" will be presented by SFX together with TNN and SMG, and will feature America's fastest skaters, the stars from the popular TNN television series "Rollerjam." The tour will reach Cleveland, Pittsburgh, Columbus, Nashville and Chattanooga, as well as other key stops.

Now in the midst of a prolonged acquisition program, SFX develops and manages touring Broadway shows, and sells Broadway subscription series and individual productions in 55 markets. An integrated franchise that promotes and produces a broad variety of live entertainment events locally, regionally and nationally, SFX has 120 venues overall, and owns or operates venues in 31 of the top 50 domestic markets. ``Now, the millions of fans who enjoy watching "Rollerjam" every Friday night on TNN will have the opportunity to witness live and in person the all-out action of this unique American sport," said TNN president David Hall in a prepared statement.

The "RollerRage" tour will fill an entertainment vacuum of sorts. SFX describes how Roller Derby ended almost 26 years ago to the date of the scheduled premiere of" RollerRage 2000." Roller Derby was invented in Chicago in 1935 by Leo A. Seltzer, and achieved national prominence with the birth of television in the '40s.

Tickets for the Cleveland, Pittsburgh and Columbus events go on sale Oct. 30 and are available at Ticketmaster. Prices range from $17.50 - 27.50. -- By Murdoch McBride