Grubich has teamed up with Apassionata creator-producer Peter Massine to bring the international equestrian theatrical show to the United States and Canada.

"I am excited to take the next step in my career as a producer and I look forward to continuing to work with Allied Live and its affiliated companies, as a client," said Grubich in a statement.

Featuring more than 40 horses from a variety of breeds, Apassionata's North American debut, entitled The Beginning, will commence an initial 18-month, 66-city arena tour April 27, 2012, in Louisville, just before the Kentucky Derby.

Grubich began her career at PACE Theatrical Group in 1988 and shortly after moved to New York to work on the Broadway and touring productions of Grand Hotel. Grubich founded TMG in 1994, overseeing marketing and promotions for Broadway shows and touring properties including the national tours of Smokey Joe’s Café, Stomp, The Producers and Hairspray, among others. She joined forces with Matalon in 1999 to form TMG – The Marketing Group, which became Allied Live in 2008. Among the duo's early clients was the pre-Broadway tour of Mamma Mia!, which recently celebrated its 10th anniversary on Broadway.

Allied Live currently has offices in New York, Washington, DC, Chicago and Los Angeles. Matalon will continue to helm Allied Live. For more information, visit www.alliedlive.com. For more information on Apassionata, visit www.apassionata.com/usa.