The Off-Broadway hit The Wrong Man from Ross Golan has become the world’s first non-fungible token (NFT) musical. The digital collectibles available to buy will be a mix of music, graphics, and film, including the full animated musical, vinyl, posters featuring artwork from the musical, and a previously unreleased track from Golan.
This new project comes from musical creator Ross Golan and Terra Virtua. The NFTs will land on Terra Virtua and be available to buy in the first quarter of 2022. In addition, a new production of the musical is in the works for a 2023 premiere.
“The Wrong Man continues to open doors and present unique opportunities to shine a light both on the music and the subject of wrongful convictions,” said Golan. “I couldn’t be prouder to be a part of this historic moment with Terra Virtua and I’m honored to be a part of a community whose interests lie in the greater good.”
The move highlights a new revenue stream for musicians, giving them the ability to sell directly to their audiences, and giving fans the chance to own a piece of their favorite artist’s work.
The Wrong Man started life as a folk song about a man wrongly convicted of a murder he didn’t commit. Over the years, Golan turned that one song into a concept album of songs, that told the tale of protagonist Duran, who has a one-night stand with a woman he meets at a bar, then is framed for murder by her jealous ex-husband.
The album was subsequently transformed into an animated film and then a stage musical by Hamilton alumni Thomas Kail, starring three-time Tony nominee Joshua Henry as the protagonist and premiering Off-Broadway in autumn 2019.