Theatre Publicist Andy Snyder Launches Thinkwell NYC

Industry News   Theatre Publicist Andy Snyder Launches Thinkwell NYC
The independent agency specializes in publicity, marketing, and advertising copy.
Andy Snyder
Andy Snyder

Theatre publicist Andy Snyder, most recently creative director and vice president of DKC/O&M, has launched Thinkwell NYC. The new independent agency specializes in the creation of publicity, marketing, and advertising copy and other written materials for agencies, firms, and individual businesses.

Thinkwell NYC will work with DKC/O&M, generating written materials for Rick Miramontez’s publicity firm; although Thinkwell NYC will work exclusively with DKC/O&M in theatrical publicity, the company is a free agent for all other types of publicity and marketing. The range of services Thinkwell NYC offers includes the drafting of press releases, biographies, public statements, advertising copy, scripts, taglines, marketing content, web copy, speechwriting, ghostwriting, and branding.

"Andy is one of the industry’s best wordsmiths and creative strategists,” Miramontez said in a statement. “I am excited to continue our close professional association in this new capacity.”

"Working with Rick over the past eight years has taught me the incalculable value of approaching every single piece of output with painstaking attention to detail,” added Snyder. “This model allows me to focus entirely on delivering dynamic, strategic, and high-quality written materials for a wide range of clients, and allows my clients to focus their time and attention elsewhere.”

Snyder has spent 14 years as a New York-based entertainment publicist, with a concentration on Broadway. In addition to his work at DKC/O&M, he also served as longtime press representative for the American Theatre Wing and Jujamcyn Theaters.

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