Theatrenow has launched a new ticketing service offering the easy way to all the lowest prices for the best seats in London theatre, together with a new-look website.

Through its unique relationship with West End producers and theatre owners, Theatrenow is able to provide the lowest prices for the best available seats in the West End, up to 48 hours in advance. The new service offers great value for money on tickets to West End and London productions while recognizing the increasingly flexible approach to theatregoing among the general public. Theatrenow will continue to offer advance full price tickets through its partnership with Ticketmaster.

In addition to this new ticketing facility Theatrenow's wide-ranging and daily updated theatre website features a new format that makes it more attractive to look at and even easier to use, while increasing the lively and informed comment on the London and New York theatre scenes.

—by Paul Webb Theatrenow