The Tony-winning Broadway musical Titanic has, for the seventh week (ending Aug. 17) since it opened April 24, broken box office records at the Lunt-Fontanne Theatre. The show sold 100 percent and set a new record gross of $728,094.

Titanic recently launched its own website: http://www.buybroadway.com/shows/titanic.

The site not only has Who's Who and production information for the Broadway show, but contains copious photos, trivia and history about the great ship itself -- "at once a poem and the perfection pf physical engineering," as Maury Yeson's lyric goes. The site has many links to Titanic resources throughout the Internet.

As a cherry on top of that announcement, Serendipity 3 (225 East 60th Street, NYC) has introduced a dessert called the "Broadway's Titanic Sundae" to its menu.

Serendipity 3, a New York landmark for its extravagant desserts, describes the sundae thus: "The majestic sundae is a sinking ship filled with vanilla ice cream, marshmallow and walnut toppings, with mini oreo cookie portholes and towering chocolate dipped wafer smoke stacks, all sinking into an ocean of blue whipping cream colliding into a marshmallow iceberg."The dessert costs $12.50.

-- By Robert Viagas