Though no formal announcement has been made of the show's schedule, the Daily Mail reports that rehearsals will now begin early in January 2010. According to the paper, composer Andrew Lloyd Webber, lyricist Glenn Slater, director Jack O'Brien, designer Bob Crowley, choreographer Jerry Mitchell, lighting designer Paule Constable and other members of the creative team have been working on and off for a year on the show. This week they were locked away at the Adelphi, as Crowley and his operatives worked on a series of illusions and special effects. Daily Mail's Baz Bamigboye reports, "The composer told me that he wanted technical problems sorted out now, rather than early next year. 'I don't want to get to the eve of the first preview and find we're being held up by some illusion,' he said."

The marketing campaign will be launched with the Phantom making announcements on Twitter beginning Sept. 7.

As previously reported in the Daily Mail, Ramin Karimloo and The Little Mermaid's Sierra Boggess, who have both starred in various incarnations of Lloyd Webber's The Phantom of the Opera, will head the cast of the sequel to that international hit.

A recent casting notice offered this brief description of Love Never Dies: "In 1907 New York, the mysterious 'Maestro' who runs the theatre at Coney Island announces a one-off concert by legendary Parisian soprano Christine Daaé. Her arrival in New York with husband Raoul, Victome de Chagny and son Gustave, and their subsequent meeting with the 'Maestro,' bring the cataclysmic events of 10 years earlier at the Paris Opera crashing back into all their lives."