Following its 2008 Tony Award wins for Best Musical, Best Score (Lin-Manuel Miranda), Best Choreography (Andy Blankenbuehler) and Best Orchestrations (Alex Lacamoire and Bill Sherman), In the Heights is on track to take in $1 million on June 16 alone, if day-after sales continue as they are.
A spokesman for the musical told Playbill.com on Monday afternoon that the show's Tony wins, and the TV exposure on Sunday night, helped prompt $300,000 in sales on June 15 — a huge number for a Sunday. The sales on Monday have been more muscular than that so far, apparently.
"If we continue to track the way that we are, we could reach $1 million by the end of the day…at midnight," spokesman Michael Hartman said.
For performances the week ending June 15, gross box office for In the Heights was $803,000.
The revival of South Pacific, which won seven Tony Awards — the most of any show of the season — is enjoying a 100 percent increase at the box office. A spokesperson for the acclaimed Lincoln Center Theater production told Playbill.com, "Our business has doubled over this time last week." For the performance week ending June 15, the box-office gross for the Rodgers and Hammerstein musical was $785,862. South Pacific, which plays the Vivian Beaumont Theater, scored Tonys for Best Revival of a Musical, Best Leading Actor in a Musical (Paulo Szot), Best Direction of a Musical (Bartlett Sher), Best Scenic Design of a Musical (Michael Yeargan), Best Sound Design of a Musical (Scott Lehrer), Best Costume Design of a Musical (Catherine Zuber) and Best Lighting Design of a Musical (Donald Holder).
"We look to wrap somewhere between $265,000 to $400,000 since the Tonys aired last night," he said, calling it "enormous," considering the play was taking in about $100,000 per day last week.
The advance for the play "is closing in on $2 million," Richards said. "We're very encouraged."
The Pulitzer Prize winner by Tracy Letts plays the Music Box.
According to a spokesman, the comedy Boeing-Boeing also saw a bump at the box office following its Tony wins for Best Revival of a Play and Best Actor in a Play (Mark Rylance). No figures were provided. Performances of the play about an architect who juggles three stewardess-fiancees in the 1960s play the Longacre Theatre.
The revival of Gypsy — which won Tony Awards for three of its stars (Patti LuPone, Boyd Gaines and Laura Benanti) — also enjoyed a box-office bump. According to a show spokesperson, the musical at the St. James Theatre doubled its business the day following the Tony Awards.
Whoopi Goldberg hosted the 62nd Annual Tony Awards, which were broadcast live from Radio City Music Hall on CBS-TV June 15.