Virtual Reality Music Video Inspired by National's to Be Shown at Cannes

News   Virtual Reality Music Video Inspired by National's to Be Shown at Cannes
Damon Albarn and Moira Buffini's musical becomes a virtual reality experience.
<i> </i>Musical Royal National Theatre, London<br/> Musical Royal National Theatre, London

Fabulous, a Virtual Reality (VR) music video inspired by the National's recent production of Damon Albarn and Moira Buffini's musical, is to be shown as part of the first-ever VR selection at the Cannes International Film Festival.

It will be screened as part of Film Market NEXT, the industry program dedicated to the future of cinema, alongside five other VR videos, as part of the first-ever NEXT VR focus.

Fabulous was created to explore, the National Theatre's musical created by Albarn, Buffini and Rufus Norris, inspired by Lewis Carroll’s iconic Alice in Wonderland, as the first Virtual Reality experience the National has ever developed for its audiences. It was seen as part of enter, a free digital exhibition that ran at the National through April 30, and is currently also available via the iTunes App Store and Google Play.

It allows spectators to fall down the rabbit hole and land in – a vibrant world with a unique soundscape. As the full multicolor brilliance of is revealed, the Cheshire Cat hovers above, serenading you to an original composition by Albarn with lyrics by Buffini.

In a press statement, Toby Coffey, head of Digital Development at the National Theatre, commented, "We are both delighted and honoured to have been selected for the first ever VR strand at the Cannes film festival. It's great to see our work in this category, further assuring the relevance of theatre to this exciting new form for storytelling."

The NT’s digital development department worked closely with the show's creative and production teams to create the installation, including set designer Rae Smith and associate set designer Tom Paris. The video is created in collaboration with 59 Productions and Play Nicely, with executive producer Mahdi Yahya, managing director of Room One.

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