West End Production of Greenberg's Three Days of Rain Recoups Investment

News   West End Production of Greenberg's Three Days of Rain Recoups Investment
The West End production of Richard Greenberg's Three Days of Rain, which opened Jan. 30 and is currently running at the Apollo Theatre through May 9, has recouped its financial investment.

James McAvoy
James McAvoy

According to a press statement, Rain has "strongly attracted a consistently younger audience to the West End drawn by a high definition production. A weekly audience survey conducted throughout the run by Nimax Theatres, owners of the Apollo, demonstrates the profile of the audience and points to a prominent demographic of 25-35 years, paying full price. This age group of audience is less driven by reviews and more driven by online activity and a sense of event about the production. Positive word of mouth has also generated significant sales."

James McAvoy, Nigel Harman and Lyndsey Marshal star in the production, directed by Jamie Lloyd.

In the play, Walker Janeway (James McAvoy) and his sister Nan (Marshal) reunite for the reading of their father's will in the Manhattan loft where he lived. A wealthy architect, Ned's legacy is the iconic, internationally renowned 1960s New York house designed with his late business partner Theo. Joined by Theo's son Pip (Nigel Harman), the three childhood friends meet to settle the estate and determine the future of the house. The discovery of a brief entry, "three days of rain," in Ned's diary is the only clue to the true stories of the previous generation. According to press materials, the play "explores how the private worlds of one generation are reinterpreted by the next. A tender and surprising story of love lies at the heart of a creative conflict that could never have been imagined by these children. The actors play both generations in this humorous and touching play about family and the enigma of parenthood."

Greenberg's other plays include Take Me Out, Night and her Stars, The American Plan, The Author's Voice, The Bloodletters, The House In Town, The Maderati, Eastern Standard, The Dazzle and Hurrah at Last. Three Days of Rain, originally produced by South Coast Repertory in 1997 and subsequently at Manhattan Theatre Club later that year, was previously seen in London in 1999, when Colin Firth, David Morrissey and Elizabeth McGovern starred in its U.K. premiere at the Donmar Warehouse. It was last seen on Broadway in 2006, when Bradley Cooper, Paul Rudd and Julia Roberts headlined a production at the Bernard B Jacobs Theatre.

Three Days of Rain is produced by Caro Newling for Neal Street Productions and Nick Frankfort and Tobias Round for Creative Management and Productions (CMP). To book tickets contact the box office at 0844 412 4658, or visit www.threedaysofrain.co.uk.

<i>Three Days of Rain</i> stars Lyndsey Marshal, James McAvoy and Nigel Harman
Three Days of Rain stars Lyndsey Marshal, James McAvoy and Nigel Harman
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