Arts Marketing Specialist

Chautauqua Institution
Chautauqua, NY 14722
US

CONTACT NAME

Amber Blashak

DESCRIPTION

About the Opportunity

The Arts Marketing Specialist is engaged in and responsible for the execution of the strategic marketing plan for the Chautauqua Opera Company and the Chautauqua Theater Company (CTC) with additional contributions to the marketing and communication efforts across the arts and other areas. Core responsibilities include being the premier arts marketing specialist on staff, development, and execution of sales and communications materials, and collateral to meet and exceed designated revenue goals, and enhance patron engagement.

About Us

Chautauqua Institution is a not-for-profit global convener of dialogue on the most significant issues of the day through engagement across four pillars of the arts, education, religion, and recreation. The Chautauqua community is located on the shores of Chautauqua Lake in southwestern New York State and comes alive each summer with a unique mix of visual and performing arts, lectures, interfaith worship/programs, and recreational activities.  Chautauqua Institution is committed to creating conditions in which everyone feels that they can engage as full and valued participants in the Chautauqua experience.

The Institution has passed a strategic plan (150 Forward) that endeavors to expand its reach to year-round programming and to harness its brand for continuous impact. A new Washington, DC, office has opened to allow the Institution to play an ongoing role in the cultural conversations of the nation.    

About Your Day

• Responsible for executing email marketing (content development, patron funnels, delivery, monitoring) for the Chautauqua Theater Company and the Chautauqua Opera Company in coordination with the wider Chautauqua Institution email marketing strategy and goals. 
• In the fall, winter, and spring months, the specialist will support overall email and digital marketing efforts for the Institution.
• Develop and post content and monitor activity on the Chautauqua Theater Company and Chautauqua Opera Company Facebook, Twitter, and Instagram accounts, including managing social ads for the performing arts.
• Coordinate content development for CTC and Chautauqua Opera website landing pages and event information. Update appropriate website pages with event information, stories, and other content as needed.
• Assist in the development of promotional programs, packages, and pricing strategies to meet revenue goals.
• Content development for digital ads for the performing arts, including creating, updating, and monitoring Google and social ads.
• Coordinate the creation of the season program, program inserts and posters, special event flyers for all CTC and Chautauqua Opera activity, including MainStage productions, New Play Workshops, Brown Bags, recitals, Opera Invasions, and other special events.
• In all content development, enforce strict adherence to and alignment with Institution editorial and graphics standards and style in consultation with Marketing and Communications colleagues.
• Cultivate relationships with local and national press/media contacts in collaboration with the Director of Strategic Communications. Relationship management will take place in Chautauqua’s Constituent Relationship Management (CRM) System as early as Fall 2021.  
• Liaise with and coordinate activities with community volunteer groups Friends of the CTC and Chautauqua Opera Guild.
• Manage advertising for CTC and Chautauqua Opera in The Chautauquan Daily.
• Coordinate and manage photo calls and other photoshoots.
• Oversee the Bratton Theater/Norton Hall Ticket Kiosk and serve as the primary contact with Chautauqua Institution Ticket Office staff during the Summer Assembly.
• Develop merchandising plan to generate earned revenue from CTC, Chautauqua Opera, and Chautauqua Institution’s physical and online sales platforms.
• Supervise ticketing and house management of special events.
• Assist with updating performing arts patrons in Chautauqua’s CRM beginning in Fall 2021.
• Create and oversee the distribution of CTC and Chautauqua Opera season-end and other reports, as needed, with support from the Marketing and Analytics Coordinator.
• Other duties as assigned.

About You

• Must be a true marketer- identifies target patrons, formulates their message(s) development, and recommends a marketing strategy.
• Must be able to cultivate and implement demonstrably effective marketing and sales communications with input from the marketing team, artistic and managing directors.
• Exceptional writing and editing skills.
• Comprehensive understanding of and enthusiasm for internet culture and major social media platforms.
• Demonstrated ability to produce and present compelling digital and print content.
• Strong sales and organizational skills.
• Must have outstanding communication skills.
• Must be able to work efficiently and maintain focus in a fast-paced, creative, and unpredictable environment.
  

Formal Education

Bachelor’s Degree in Communications, Marketing, Public Relations, Arts Management, or a similar field, preferred.  Candidates with an equivalent combination of work experience will be considered.

Schedule

The Arts Marketing Specialist will average 35-40 hours per week with a periodic increase of working hours (approximately 50 hours per week) required based on business needs during the Chautauqua Assembly.

Benefits Suite for Our Talent

Chautauqua Institution’s competitive benefits suite includes health insurance, dental insurance, flexible spend (or health savings) account options, vision insurance, complimentary life insurance, access to various fitness and wellness programs, and employee-paid supplemental life insurance and long-term disability options.  We help our employees plan for the future through a discretionary employer pension contribution, which has recently been (10%) of gross compensation following a designated service period. The Employee Assistance Program provides virtual access to a network of free services including counseling sessions, legal counsel, financial advisors, and childcare/eldercare referrals. 

Discovering Your Chautauqua Experience

There are countless ways that our talent will engage with our mission, vision, and diverse communities, and you are invited to immerse yourself in our programming as a gateway to this experience. 

Employees will receive the Traditional Chautauqua Gate Pass, which provides access to all Amphitheater programs except popular entertainment (up to two nights per week) and lawn seating for all performing arts events at the Pratt Avenue performance pavilion (a new, temporary venue for 2021). Designated popular entertainment events in the Amphitheater will require a separate ticket purchase if tickets are available.

In addition to a Traditional Gate Pass, employees, and their families, will receive full access to our current and historical programs online at CHQ Assembly.   

Joining Out Talent Community

Qualified candidates should apply online at CHQ.org/employment with a cover letter, resume, and optional portfolio documents.  You are encouraged to learn more about Chautauqua Institution at CHQ.org and the 150 Forward Strategic Plan at 150fwd.CHQ.org.  

DURATION

April 5, 2021 -

APPLY ONLINE