Audience Engagement Manager


Audience Engagement Manager

CATEGORY: Administrative

Ars Nova
New York, NY 10019

Job Details


Ars Nova seeks a dynamic people-connector, audience steward and thoughtful communicator to join us as our Audience Engagement Manager.

Ars Nova exists to discover, develop and launch singular theater, comedy and music artists who are in the early stages of their careers. We were founded as a playground and a launch pad for emerging artists to create new work, with a dual mission to build the next generation of audiences for live entertainment by prioritizing a zeitgeist-forward aesthetic and marrying it with accessible ticket prices. Today, Ars Nova is known for its “pop-culture-savvy experimentation, with a hipness that sets it apart” (New York Times). 

Ars Nova recognizes both that it is a predominantly white institution and that our institutional practices have led to the exclusion of Black, Indigenous and People of Color from our team. We are actively working to become a more diverse, anti-racist, inclusive organization; please see our commitments and progress towards these objectives at We hope candidates who identify as BIPOC will accept our invitation to apply.


The Audience Engagement Manager is the CEO of hosting the Ars Nova party and inviting in audience members and external stakeholders at each step in their journey, from point-of-sale, to the in-person theater experience, as well as in digital space and online platforms. Specifically, you will:
*Create and maintain a welcoming environment for all audience members through leadership of the Front-of-House Team;
*Cultivate greater equity and inclusion in the audience experience by prioritizing accessibility needs and cultural competency for Front-of-House staff;
*Curate and refine the voice for Ars Nova’s online communications to foster engagement beyond transactional ticket sales and fundraising needs;
*Serve as a member of Ars Nova’s Marketing team, partnering to execute team-wide goals and initiatives, and using your expertise and knowledge to support the needs of the entire organization.

The responsibilities, competencies and expectations outlined below are representative, not exhaustive. Responsibilities may shift as needed to best align with organizational needs.

Managing and leading all ticketing, front-of-house and Bars Nova operations for Ars Nova productions and rentals, including:
*Supervising, mentoring and providing performance management of 2-4 part-time House Managers;Hiring, training and scheduling for all Front-of-House (FOH) roles for each performance, including ushers, box office, and bartenders;
*Managing all ticketing through OvationTix and InPlayer, including building performances, managing inventory, and booking house seats for Ars Nova productions, and rentals in our spaces;
*Managing all supplies and inventory for FOH operations and Bars Nova, our in-house source for pre-show libations and refreshments;
*Ensuring we are meeting accessibility needs, and that we are prioritizing cultural competency in our FOH staff, to make sure everyone feels truly welcome at the theater.

Creating clear and welcoming pathways for audience members to engage and communicate with Ars Nova, including:
*Lead the ongoing updating and maintenance of the Ars Nova website;
*Managing the Marketing Fellow in the creation and distribution of pre and post show emails; 
*Monitoring and responding to audience needs through email and social media.

Cultivating a distinct voice for Ars Nova in online spaces, and providing consistent community engagement through those platforms, including:
*Creating non-promotional social media content that aims to amplify, uplift, and celebrate our community;
*Engaging in consistent conversation with our social media followers, including following and participating in industry-wide discussions in accordance with Ars Nova’s core values;
*Curating, drafting and copyediting our Novalicious newsletter with input from all operational teams and working groups.

Advance the organization’s comprehensive audience development plan to diversify our audiences and work to meet team goals through a lens of building a more equitable and just theater industry.

Supervising, motivating, and mentoring the Marketing Fellow
 as part of Ars Nova’s Emerging Leaders Group.

Serving on at least one of our Equity, Diversity & Inclusion (EDI) Working Groups and contributing to the advancement of cross-team EDI objectives.

*You have a passion for theater, for artists of all stripes, and love connecting communities to each other and to live entertainment;
*You are a skillful party host, and the type of person who wants to welcome folks in, fix them a plate, freshen their drink, and introduce them to someone they’d really hit it off with;
*You are someone who can balance taking care of the people currently in the room, and imagining who isn’t in the room -- and want to figure out why and how to remove barriers to access and inclusion;
*You are social media savvy, and can multi-task in the day-to-day duties inside Ars Nova alongside what’s going on outside our walls in the theater scene, New York City, the country, and the world.
*You share our commitment to anti-racism and creating and maintaining an inclusive environment, are excited about joining our efforts to make Ars Nova a more just and equitable place to work and make work, and have the ability to interact effectively with people of different cultures and socio-economic backgrounds;
*You are comfortable representing Ars Nova, its mission, programs, and core values to the broader community;
*You have experience managing and leading teams or projects, and an interest in mentorship and staff professional development.

*You have 2-5 years training and/or experience in marketing and/or front-of-house for an arts, creative, or forward-thinking organization (not-for-profit experience a plus); 
*You have experience in social media brand management;
*Your aesthetic/taste aligns with our brand;
*You demonstrate knowledge of the Adobe Creative Suite, and/or OvationTix, or a similar ticketing CRM.


This is an exempt, full-time position based in NYC with a starting annual salary of $58,500. Ars Nova offers fair pay: we compensate both fairly and competitively within the not-for-profit entertainment industry, as well as on a transparent level salary system within the organization; our Fair Pay Guidelines are available at Benefits include health and dental insurance, an open and unlimited vacation policy, an Employee Assistance Program offering confidential counseling, legal support, work-life solutions and the like, opt-in 403B, FSA, and TransitChek plans, and more.


Please submit a resume and a statement about what audience engagement and access means to you. Ditch the “cover letter” and speak from the heart about what excites you about this work. While we ask that resumes be submitted in written form, we invite applicants to submit their Audience Statement via a written piece, audio or video recording – whatever form best supports your self-expression.

In order to help maintain an equitable process, please do not submit unsolicited candidate recommendations. For process or technical questions, please email


Every application received by July 28 will be reviewed by up to 3 members of Ars Nova’s full-time staff. 6-10 candidates will undergo a first round interview in-person or over Zoom in mid-August. 3-4 finalists will be asked to complete a brief homework assignment to demonstrate core competencies of the role and will participate in a series of in-person final interviews with several staff members in late August/early September. Additionally, finalists may request a meeting with members of our affinity group for staff members who identify as BIPOC or Latine/x/a/o, if that perspective would be helpful to them.  References will then be checked and an offer is expected to be made no later than September 15.

The position is currently expected to start in early October 2021.