Director of Marketing


Director of Marketing

CATEGORY: Administrative

Garden Theatre
Winter Garden, FL 34787

Job Details


Garden Theatre, a non-profit performing arts organization located in the heart of historic downtown Winter Garden, FL, seeks a full-time Director of Marketing to provide leadership to the organization’s efforts to secure and expand earned income through the creation and execution of marketing and press strategies. Working closely with a collaborative Administrative and Artistic Staff, Board of Directors, and Front-of-House team, the Director of Marketing is responsible for the planning, development, and execution of press and marketing initiatives that meet or exceed earned revenue and engagement goals. The ideal candidate will be a proactive, enthusiastic, and community-minded Garden Theatre advocate who thrives as part of a collaborative team.

Originally operating as a single-screen movie theatre from 1935-1963, Garden Theatre was reborn in 2008 after a complete renovation to offer audiences entertainment that inspires discovery through theatrical experiences that are innovative, impactful, and inclusive. The Garden offers a transformative experience for every artist, student, employee, partner, and audience. By creating a true artistic home that supports and elevates their vision, passion, and artistry, Garden Theatre continually sets new standards for how theatre builds a connected community.

The ideal candidate will have 5 years of experience in arts marketing, including but not limited to: understanding of subscription campaigns and ticketing/ticketing systems; managing budgets; experience as a supervisor; organized and goal oriented; knowledge of Central Florida theatre community; familiarity with Garden Theatre’s mission, history and programming; and excellent interpersonal skills.

Key responsibilities include, but are not limited to:

Establish and guide marketing goals, campaign strategies, and spending for both subscription and single ticket marketing for all Garden Theatre produced work across all marketing channels (print/broadcast/direct mail/outbound sales/online).

Analyze sales patterns and pacing, campaign results, and ticket history to determine and/or change the course of campaign strategies and investment, positively impacting future campaigns;

Structure pricing strategies to achieve audience growth and maximize long-term revenue potential;

Develop and monitor annual budgets as well as department focusing on return on investment, pricing analysis, market trends, and attendee satisfaction;

Ensure brand standards and brand communication strategies are consistently maintained and applied through all communication platforms;

Develop content marketing and audience cultivation programs to support ticket sales, build strong relationships with attendees, and attract a culturally diverse audience;

Develop strategies for audience retention and frequency-building efforts, including subscriber and single ticket loyalty programs;

Coordinate with other departments — Education, Finance, Development, and Artistic Operations — to synchronize marketing-related matters and promote proper flow of information as it relates to marketing initiatives;

Design and/or supervise the design of all organizational digital and print collateral;

Represent the Garden in the community, at the Theatre, and at special events.

Collaborate as part of staff leadership team on key organizational issues ranging from long-term strategy to day-to-day management and infrastructure needs. 


Undergraduate Degree in Marketing, Communications, Nonprofit Administration, Business Administration, and/or equivalent degree or work experience

Minimum 5+ years in performing arts marketing, arts administration, or closely related field;

Excellent written, verbal and organizational skills; 

Ability to fully integrate a broad range of communications/engagement initiatives, resulting in an effective, efficient and strategic work plan;

Ability to work as part of a high-functioning team, inspire and lead through example utilizing the skills, abilities, and passions of a diverse set of stakeholders to build relationships and advance the organization’s mission; 

Competence in budget development and analysis, sales analytics, and data-driven decision making; 

Self-directed, creative, and flexible; able to problem-solve, multi-task, and adapt to changing priorities;      

Availability and willingness to work flexible schedule, including some evenings, weekends, and travel as needed.  


Background in nonprofit arts.

Previous leadership experience.

Proficiency with Microsoft Office suite, familiarity with website CMS and e-mail communication platforms; experience with Patron Manager or similar CRM database systems preferred.

Experience in graphic design and video editing (Adobe Photoshop, InDesign, Illustrator, Premiere Pro);

Knowledge of and passion for live theatre and the performing arts highly desired.   

COMPENSATION: Salary range is $42,000-45,000 per year depending on experience, plus benefits including health insurance and paid vacation.                                                                         

The Garden Theatre is committed to acknowledging, addressing, and dismantling harmful practices which impede progress.  We are actively seeking a diverse pool of candidates and we welcome all applicants regardless of race, color, religion, national origin, sex, age, disability, sexual orientation or ancestry. The Garden Theatre is an equal opportunity employer, committed to telling diverse stories and to fostering an inclusive environment both onstage and off.

START DATE: Ideal start date is June 1, 2021; position is open until filled.

TO APPLY: Send cover letter and resume to No recruiters, staffing firms, or phone calls, please.



June 1, 2021 -


$42,000 - $45,000



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