Senior Press Representative, Institutional Projects | Playbill

Senior Press Representative, Institutional Projects


John F. Kennedy Center for the Performing Arts
Washington, DC

Job Details


**Please submit a cover letter for consideration**

The Senior Press Representative for Institutional Projects is responsible for maintaining and positioning the public image of the Kennedy Center through local, national, and international media placements, new media, self-generated content and storytelling, and by influencing a range of internal platforms including the Center’s social media and website. The Senior Press Representative will manage the publicity and logistics for two of the Center’s marquee broadcast and fundraising events: Kennedy Center Honors (annually in December) and the Mark Twain Prize for American Humor (annually in the spring), working collaboratively with internal departments and serving as the chief liaison with Honorees and their support teams, managers, and publicists, broadcasters, as well as securing and managing broad national coverage for both events. In addition to this seasonal work, the Senior Press Rep position serves as the primary strategist and publicist for other institutional projects that fall outside of the core programmatic areas and will further promote the Center as an important landmark and destination in the United States, to include: international festivals, the new, permanent Art and Ideals: President John F. Kennedy exhibit, special “one-off” institutional events and partnerships, ongoing publicity for Center leadership and key programmers, support of fundraising events that require visibility, as well as ongoing activity at the REACH, the Kennedy Center’s new annex which opened in 2019.

As the Center embarks on its next 50 years, we commit to being a hub for innovation, impact, and integrity. To this end, we strive to be a more nimble organization poised to embrace risk and exploration with intention. The Center is not just a building; it is a campus that is alive with opportunity and a place where art is celebrated as essential to everyone. As we uplift our wide range of artistic genres on our stages, we are also uniquely positioned to realize the potential for national collaboration and partnership, upgrading our campus to be a more welcoming destination, and expanding our reach and impact through our digital platforms. This position will be central to the institution’s storytelling efforts and work across departments to deliver on the Center’s fervent belief that the arts can be used for life-changing non-arts outcomes. Special projects will vary and evolve from season to season. The Senior Press Rep will also provide additional media outreach and support as needed for other major events and happenings, artistic or otherwise, to ensure a high level of public awareness and achievement of the institution’s earned and contributed goals.

Duties and Responsibilities

  • Publicity, Media Relations, & Strategy: Devise and implement short and long-term media relations and communications strategies for the programmatic areas listed above. Help to craft and deliver messages that leverage the unparalleled breadth and vibrancy of the performing arts offerings at the Kennedy Center, and positions the Center as an enterprising arts leader across America and the world. Further promote the Center as an important landmark and destination in the United States and seek new audiences and news outlets to engage with and cover some of our highest profile events and activity.
  • Internal/External Coordination: Work proactively and initiate/attend regular meetings with internal and external stakeholders pertaining to Kennedy Center Honors, Mark Twain Prize, festivals, special events, and partnerships. Develop and execute strong messaging and manage flow and distribution of information. Use public relations expertise to problem-solve and contribute creative ideas that will generate buzz and reach a broad range of media and constituents.
  • Logistics: Oversee publicity and complex logistical operations for the entirety of the Center’s two marquee events, Kennedy Center Honors and Mark Twain Prize, including managing red carpet events and large press pools, leading the public relations team, and working closely with Honors production teams, Development, Special Events, Government Affairs, awardees and their teams, and broadcast networks to ensure day-of events run smoothly and yield significant press coverage.
  • Reaching New Audiences: Lead ongoing publicity efforts to promote the new JFK (Art and Ideals) Exhibit, the REACH, major international festivals, visual art exhibits, and generally position the Kennedy Center as a national and international destination through travel and tourism media exposure and the full range of communication channels.
  • Other duties as assigned.

Key Qualifications

  • 4-6 years of experience in public relations and/or entertainment media.
  • Bachelor’s degree required, preferably in public relations, communications, or journalism.
  • Established relationships with local and national journalists.
  • A proven record of accomplishment of developing and executing media strategy.
  • Experience working successfully across numerous stakeholders, with experience managing multiple projects simultaneously.
  • Prior experience managing complex special events and/or award programs is strongly preferred.






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