Broadway Box-Office Analysis, July 11-17

News   Broadway Box-Office Analysis, July 11-17
The addition of Cats and Motown to the roster led to a surge at the Broadway box office, while Hamilton survived the exit of its original lead actors.
Motown Curtain 05 HR.jpg
Allison Semmes as Diana Ross Joseph Marzullo/WENN

In its first week without Lin-Manuel Miranda in the cast, Hamilton did just fine. Because the musical played nine performances instead of eight, the box office take went up $228,944, rising from $2,053,263 to $2,282,207. But the average ticket price was $189.35, just a dollar and change lower than the week previous. And the gross was 104 percent of the potential, which is just a percentage point lower than the week prior.

Overall box office took a sizable surge, zooming from $24,862,657 to $27,125,138, a jump of more than $2 million. Every show, save one, took a box-office increase to the bank. Shows like On You Feet!, Something Rotten!, The Book of Mormon, The Color Purple, The Lion King and The Crucible enjoyed six-figure box-office jumps. The latter show ended its run on Broadway last week in strong fashion. Monies at the Walter Kerr rose $102,848, with attendance rising by 882 ticket buyers and 96 percent of the tickets sold.

Some of that cumulative increase can be accredited to the return to Broadway of Motown the Musical at the Nederlander Theatre, and the new revival of the musical Cats. Motown took in $424,198 over eight previews. It was a modest beginning for the returning show, amounting to only 37 percent of the potential gross. That was the lowest such figure on The Street. Whether Broadway wants Motown back will be borne out in the weeks to come.

The new production of Andrew Lloyd Webber’s Cats had a more handsome showing out of the gate. During four previews at the Neil Simon, it took in $603,553, which was 86 percent of the gross. It also filled 94 percent of its seats. The average ticket price was $117.54. It was early evidence that Broadway audiences were ready for a new look at the classic musical.

Waitress returned to the sold-out club last week, filling every chair at the Atkinson last week, and collecting 105 percent of the possible gross at the box office. That was an increase of $98,695 in monies over the previous week.

Just the Numbers: View Complete Broadway Grosses for July 11-17.

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