Directed by Van Zandt and Marc Brickman, the show has stage, video and lighting design by Brickman. Previews began April 15 for a run through May 5.
The producers are Steven Van Zandt and Maureen Van Zandt. Larry Magid and BASE Entertainment are executive producers of The Rascals: Once Upon a Dream.
Here's how the experience is billed: "A hybrid of a rock 'n' roll concert and a Broadway show, The Rascals: Once Upon a Dream marks the first time The Rascals, America's classic blue-eyed soul band, have played together since 1970. Original band members Felix Cavaliere (keyboard & vocals), Eddie Brigati (vocals), Dino Danelli (drums) and Gene Cornish (guitar) will present a complete concert performance including songs that captured the spirit of America in the 1960s — their smash hits 'Good Lovin',' 'Lonely Too Long,' 'It's a Beautiful Morning,' 'How Can I Be Sure' and 'Groovin'.' The production will also feature the history of the iconic group told through archival footage, narration, and dramatic film segments viewed on the latest LED screen technology."
The Rascals: Once Upon a Dream made its debut at the Capitol Theatre in Port Chester, NY. Originally scheduled to play three performances in December 2012, an additional three shows had to be added to accommodate the demand for the concert experience.
"When The Rascals: Once Upon a Dream sold out at the Capitol Theatre, and performances had to be added this past December, we saw very clearly that there is an enduring love for the music of The Rascals," Van Zandt, who also serves as the show's music producer, said in an earlier statement. "The Rascals created music that inspired a generation — and that feeling has lived on through their original fans and the legions of new fans that have discovered their music over the years."
Richard Rodgers Theatre is at 226 West 46th Street. Ticket prices range from $27-137 (including a $2 facility fee) and can be purchased at ticketmaster.com or by calling (877) 250-2929. A special ticket package with an opportunity for a meet and greet with the band is available for $300. Packages are strictly limited.
The performance schedule for the first week is as follows: Monday at 7 PM, Tuesday at 7 PM, Thursday at 7:30 PM, Friday at 8 PM and Saturday at 8 PM. The performance schedule for the second and third weeks will be as follows: Tuesday at 7 PM, Wednesday at 7 PM, Friday at 8 PM, Saturday at 8 PM and Sunday at 5 PM.
Watch The Rascals sing "Good Lovin'" in Once Upon a Dream: