Broadway League's Alan Cohen Hangs New Shingle as Life Coach | Playbill

News Broadway League's Alan Cohen Hangs New Shingle as Life Coach
Alan Cohen, formerly director of communications for The Broadway League, has launched a new coaching and consulting business, Acts of Balance, "targeting creative professionals who want more from their personal and business lives."
Alan Cohen
Alan Cohen

The new business "will serve performers, arts executives, entrepreneurs, media professionals, public relations and advertising executives, who are seeking more balance, order, harmony and success in their lives," according to Cohen. "Services offered will support clients in any or all areas of life — personal development, career/professional development, family/parenting, fun and enjoyment, health/aging, relationships, personal finance and spiritual awareness. Coaching can be utilized for business planning, budgeting and goal-setting; to balance business and personal life; to prioritize actions and projects; for training, developing and managing staff; to turn around a difficult situation, or to handle business or personal problems."

"Having worked for arts organizations and media companies, and in human resources, marketing and public relations and, now, coaching, I can relate to many of the unique challenges faced by creative professionals, and feel well-equipped to offer this service," Cohen said.

"Whether you are a performer wishing to work through fears or financial challenges, an arts executive seeking a more balanced life or seeking a healthier bottom line, or an entrepreneur wanting to move his or her business to the next level, coaching can be a powerful, empowering tool to help attain your goals. This relatively new technology of personal and professional development is based on concepts from sports, business, spirituality, psychology and organizational development. It is for passionate people who want more from their personal and business lives."

To learn more e-mail or visit

* Cohen has over 25 years of experience in business, including public relations, marketing, and human resources, training and development. For much of his career, he has specialized in the promotion of arts organizations and media companies, most recently serving as the director of communications for The Broadway League, the national trade association for the commercial theatre industry, The League is perhaps best known for its co-presentation of the Tony Awards, with the American Theatre Wing.

As director of corporate training and development for Scholastic, the international children's media company, he led numerous organizational development/change initiatives. At Scholastic, he was also director of publicity, where he served on the marketing team for the Harry Potter book series.

At Serino Coyne, and Rogers and Cowan public relations, supervised public relations and cultural sponsorship activities, and worked with many arts organizations nationwide, including museums, performing arts institutions, regional theaters, and dance companies. Early in his career, he worked in the press office of the Goodspeed Opera House in East Haddam, CT.

Cohen holds a B.A. in English and Theatre from Connecticut College (he still dabbles in performing), and an MBA from Fordham University, with a focus on leadership development. He received his professional coaching training from iPEC, the Institute for Professional Empowerment Coaching, and is a member of the International Coach Federation.

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