Clear Channel subsidiary Eller Media Company has acquired "all outdoor advertising properties of Donrey Media Group and Triumph Taxi Advertising (Taxi Tops)."
Eller Media's presence now includes ten new markets: Las Vegas, Reno, Albuquerque, Columbus, Oklahoma City, Tulsa, Little Rock, Fort Smith and Wichita.
"This acquisition certainly adds value to our industry leadership. It will immediately benefit advertisers who want to target these growing markets through Eller's extensive sales network," said Karl Eller, Chairman and CEO of Eller Media Company. "Donrey's outdoor products are a perfect fit with Eller's existing product line, thus making the sales integration process seamless." Weller Media president Paul Meyer said, "The addition of Taxi Tops will add a new and exciting outdoor advertising product to Eller Media's inventory. Currently, Taxi Tops operates over 25,000 taxi advertising displays (tops, trunks, wraps) on approximately 8,400 taxis in Atlanta, Boston, Dallas, Detroit, Las Vegas, Los Angeles, Miami, New York, Orlando, Philadelphia, Phoenix, San Francisco and Washington, D.C." As reported earlier, another Clear Channel company, SFX was acquired by Clear Channel on Aug. 1. Clear Channel has also purchased radio broadcaster AMFM, netting the company a total of 874 radio and 19 television stations in the United States, with equity interests in over 240 radio stations around the world. In its other significant business, Clear Channel operates more than 700,000 outdoor advertising displays,including billboards, street furniture and transit panels.
After an aggressive acquisitions campaign in sports and entertainment, SFX Entertainment established an early lead in marketing “live experiential” events. SFX develops and manages touring Broadway shows, and sells Broadway subscription series and individual productions in 55 markets. An integrated franchise that promotes and produces a broad variety of live entertainment events locally, regionally and nationally, SFX has 122 venues overall, and owns or operates venues in 31 of the top 50 domestic markets.
-- By Murdoch McBride
