Grosses Analysis: Ain't Too Proud—The Life and Times of the Temptations Surpasses $1 Million | Playbill

Grosses Grosses Analysis: Ain't Too Proud—The Life and Times of the Temptations Surpasses $1 Million
The new musical opened March 24 at the Imperial Theatre.
Ain't Too Proud_Broadway_Production Photos_2019_X_HR
Ephraim Sykes and cast of Ain't Too Proud Matthew Murphy

Get Ready: Ain’t Too Proud—The Life and Times of the Temptations, which officially opened March 21 at the Imperial Theatre, enjoyed its highest-grossing week, taking in $1,102,218 at the box office for the week ending March 24.

It was the first time that the new musical, which features a book by Dominique Morisseau and utilizes the group’s numerous hits to tell the story of their journey from the streets of Detroit to the Rock & Roll Hall of Fame, surpassed the million-dollar mark. The Des McAnuff-helmed production arrived in New York after making its world premiere at California’s Berkeley Repertory Theatre in 2017 followed by engagements in Washington, D.C., Los Angeles, and Toronto.

Click here for an in-depth look at this week's grosses.

Hadestown, the modern reimagining of the legend of Orpheus and Eurydice that began Broadway previews March 22 at the Walter Kerr, played to 100% capacity audiences during its first two performances, earning $235,394—over 110% of its gross potential. Anaïs Mitchell's Underworld-set folk opera returned to New York following its London premiere at the National Theatre last fall.

The highest-grossing production of the week was the Pulitzer Prize-winning Hamilton ($2,949,405), followed by The Lion King ($2,128,040), Wicked ($1,937,089), To Kill a Mockingbird ($1,507,685), and Aladdin ($1,421,787).

Photos: Ain't Too Proud Opens on Broadway

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