The new season will kick off Feb. 4, 2011. The series airs Fridays on NBC from 8-9 PM ET; check local listings.
"Each week, one of our celebrities is taken on a quest into his or her family history," according to press notes. "The search is one of surprising and deeply emotional encounters resulting in one of the most compelling reality formats of recent years. During each episode, viewers will be taken on a personal and often mysterious quest following some of America's best-known celebrities into their ancestral pasts, as they uncover stories of heroism and tragedy, love and betrayal, secrets and intrigue that lie at the heart of their family history."
The series is from executive producers Lisa Kudrow (“Friends,” “The Comeback”) and Dan Bucatinsky (“Lipstick Jungle,” “The Comeback”), in conjunction with their production company, Is or Isn't Entertainment, and Shed Media U.S.
