How to Train for a Job Producing Theatre: CTI Announces 2018 Programs

Broadway News   How to Train for a Job Producing Theatre: CTI Announces 2018 Programs
Commercial Theater Institute has revealed its upcoming series of workshops, intensives, and more.

The theatre’s leading training and professional development program, Commercial Theater Institute, announces its roster of programs for the 2017–2018 season. A joint venture between The Broadway League and Theatre Development Fund, CTI features established and award-winning industry professionals as lecturers and panelists for their courses.

“If Broadway is your passion and you’re excited by the idea of making a career on the business side of the Great White Way, CTI may be the gateway to your future,” said Tom Viertel, executive director of CTI, in a statement. “CTI’s courses are taught by working professionals, including successful Broadway producers, theatre owners, and executives from the many companies that work together to make Broadway’s hits. CTI courses focus on developing practical skills and on the big ideas that shape Broadway theatre.”

This year’s offerings include a 14-week in-depth program about producing, a three-day intensive as an introduction to producing, a workshop covering the legal aspects of producing, a workshop about launching small productions, and a three-day intensive through the O’Neill Summer Conferences in Connecticut. For brief programming descriptions, see below.

For details of all CTI programs, visit

The 14-Week Program: Advanced Topics for Commercial Producers and Managers
Course begins January 22 (Applications due December 11)
This discussion-based and interactive course introduces cutting-edge developments in commercial theatere, provides a well-rounded understanding of the ins-and-outs of producing, and offers indispensable networking opportunities. For application details, visit the CTI website.

Marketing Seminar
February 8 and 9
This two-day course explores all the elements of an integrated marketing plan—traditional advertising, marketing and press, digital advertising, and social media. If you want to know how to sell a Broadway show, this one’s for you.

The 3-Day Intensive
March 9-11
With presentations and panels led by some of Broadway’s most acclaimed producers, general managers, creative teams, entertainment attorneys, marketing executives, and press representatives, this is the big overview of commercial producing using specific productions as learning examples. This intensive also includes a networking event with theatre professionals, Broadway hit-makers, and fellow early-career producers.

Legal Aspects of Producing (CLE)
March 28-29
Hosted by The Entertainment Arts and Sports Law Section of the New York State Bar Association in collaboration with CTI, this workshop explains the basics from acquiring rights, investor fundamentals, agreements in the not-for-profit world, and international licensing, as well as specific case studies for examples of successes and challenges.

Small Productions
April 20
This course will explore how and where to mount a small production, how to find the resources to make tiny budgets go far, and how to find an audience.

The O’Neill Summer Intensive
July 11-13
A three-day, hands-on intensive program where teams develop plans for a selection of plays and musicals at the O’Neill Summer Conferences. The curriculum and setting at the O’Neill Center provide a unique opportunity to interact with the O’Neill’s renowned artistic community and part of the development process on the Connecticut shore. Led by Tom Viertel, CTI executive director, O’Neill board chair, and Tony Award-winning Broadway producer, the program also features teachers from the greater New York theatre community.


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