International Hit Mamma Mia! to Be Licensed by MTI | Playbill

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News International Hit Mamma Mia! to Be Licensed by MTI Mamma Mia!, the international hit musical franchise featuring the songs of ABBA that continues to play New York and London, will be licensed by Music Theatre International.

Produced by Judy Craymer, Mamma Mia! premiered in London in 1999. The jukebox musical comedy that incorporates songs from the pop group ABBA arrived on Broadway in 2001 and continues its run at the Broadhurst Theatre and on national tour.

"It is no surprise that this show with its wonderful score is in high demand from our customers both here in the United States and in dozens of countries around the world," said Drew Cohen, President of MTI, in a statement. "For years, MTI's licensing representatives have politely encouraged our customers to be patient and the demand for Mamma Mia! continues to be intense. We are thrilled to represent this show and to begin to plan the release of the performance rights. Given that this iconic show has become part of the fabric of musical theatre culture, it will be exciting to see how our customers design their original productions using the now-classic material at the heart of the show."

MTI has not determined an availability date for amateur and stock licensing at this time.

Here's how it's billed: "Mamma Mia! is Judy Craymer's ingenious vision of staging the story telling magic of ABBA's timeless songs with an enchanting tale of family and friendship unfolding on a Greek island paradise. On the eve of her wedding, a daughter's quest to discover the identity of her father brings three men from her mother's past back to the island they had last visited 20 years ago."

The musical features such songs as "Dancing Queen," "The Winner Takes It All," "Money, Money, Money" and "Take a Chance on Me." A film adaptation starring Meryl Streep was released in 2008.


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