The limited engagement, to Oct. 30, plays the Peter Norton Space, 555 W. 42nd Street, usually the home of Signature Theatre. Opening is Sept. 15.

Richard Ericson and Greg Young are presenting the musical by Larry Bortniker (lyricist, composer, co-librettist) and Sally Deering (co-librettist). Pamela Hunt (Musical of Musicals) will direct, with choreography by Mark Esposito.

Christopher Corts will play Wally, the Kinseys' boyfriend. Also featured in the cast are Jared Bradshaw, Linda Cameron, David Edwards, Christy Faber, Colleen Hawks and Benjie Randall.

Simard is a three-time Drama Desk nominee known for indelible turns in I Love You, You're Perfect, Now Change, The Thing About Men and Forbidden Broadway. Noonan played both the Phantom and Raoul in The Phantom of the Opera on Broadway. In a tour of South Pacific (as Cable) he sang "Younger Than Springtime" to his wife Mayumi Miguel eight times a week. He recently starred in Stephen Cole and Claibe Richardson's Night of the Hunter (playing The Preacher) in California.

"Dr. Sex is the cleanest show about sex in the history of musical comedy," according to the producers. "Set in the 1930s and '40s in Bloomington, Indiana, Dr. Sex explores the loving relationship between Dr. Alfred Kinsey, his wife, Clara...and their handsome boyfriend (and lab assistant), Wally Matthews. When Professor Kinsey, tired of cataloguing American gall wasps, discovers his life's work in human sexual research, Bloomington becomes a hotbed of science and sex. Fun, sweet and outrageously screwball, with toe-tapping music and memorable lyrics, Dr. Sex is the new musical comedy for anyone who's ever had (or thought about having) 'you-know-what.'" Patrick Vaccariello (Cabaret, Boy From Oz, the upcoming revival of A Chorus Line) will serve as musical supervisor.

Designers are Rob Bissinger (set), John Carver Sullivan (costumes) and Mary Jo Dondlinger (lighting).

Dr. Sex was developed at BMI Lehman Engel Musical Theatre Workshop; Stages 2002, Theater Building Chicago; and the ASCAP/Disney Workshop; it subsequently had its world premiere at the Bailiwick Theatre, where it had a popular run.

Previews through Sept. 14 will be Tuesday through Friday at 8 PM, Saturday at 2 PM and 8 PM, and Sunday at 3 PM and 7 PM. Beginning Sept. 15, performances will be Monday, Wednesday through Friday at 8 PM, Saturday at 2 PM and 8 PM, Sunday at 3 PM and 7 PM.

Tickets for all performances will be $70 and may be purchased by calling Ticket Central at (212) 279-4200 or online at www.TicketCentral.com. For more information, visit www.drsexthemusical.com.

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Composer-lyricist and co-book writer Bortniker first developed Dr. Sex at the BMI Lehman Engel Workshop, under the tutelage of Maury Yeston, and then workshopped it at the ASCAP at Disney Workshop in Los Angeles. Following a presentation of it at the Stages Festival in Chicago, the musical comedy had its debut at the Bailiwick Theatre in 2003. This production received seven Jeff Awards, including Best Musical and Best New Work, and an After Dark award for Best New Score.

Bortniker also wrote the score and book for Dora: Fragment of an Analysis of a Case of Hysteria, an adaptation of a Freudian case history, which was selected by the Dramatists Guild for its Musical Theater Development Award. His other musicals include Buck Simple (book by Craig Fols). His children's musical Animal of the Year (also written with Sally Deering) debuted on Theatre Row in New York and has had productions in Chicago and New York state.

Sally Deering (co-author of the book) began her theatre career as an actress, originating roles Off-Off Broadway in the 1980s. She spent 12 years as an award-winning newspaper reporter and columnist with her work syndicated on the Newhouse News Service. That’s when she began collaborating with Larry Bortniker on film scripts and writing her own plays. Her first, Chewing Mother's Bones, was given its world premiere at the Penguin Rep in Stony Point, NY. She recently finished her second play, Viagra With Legs, and her first book, "The Home," a memoir of an orphaned girl in the 1920s. She and Bortniker are working on Bombs Away!, a "musical tribute to the preservation of songs dropped like frozen turkeys from Broadway classics."